Summary
A multi-talented communications expert, with experience in copywriting, social media, community management, and marketing.
Adobe (Photoshop, Illustrator) | Affinity (Designer, Publisher) | Hootsuite/Sprout | Mailchimp/Klaviyo | HTML, CSS | Canva | Copywriting | Content Management | Social Media | Team player | Detailed-oriented | Self-motivated & passionate |
Work Experience
Owner, Designer, Writer, and Marketing March 2023 – February 2025
Marren’s Musings, Toronto
Solo creator of multiple TTRPG (tabletop roleplaying games), running a Kickstarter campaign that was funded with over %1800 of its original goal, managing a community of over 1100 backers and successfully shipping over 1000 books.
- Solo creator of multiple TTRPG (tabletop roleplaying games), running a Kickstarter campaign that was funded with over %1800 of its original goal, managing a community of over 1100 backers and successfully shipping over 1000 books.
- Wrote and edited an 88 page book titled “Lordsworn”, including both creative and technical writing.
- Crafted copy for multiple TTRPG products, namely Lordsworn that led to an over %1800 funded campaign, but also smaller projects with varying tones to appeal to their targeted demographic.
- Composed monthly newsletter updates detailing progress of the game, development, and engaging with fans by showing behind the scenes work and art.
- Managed a massive project, including commissioning artwork from artists, print files to a printing company, editing services, engaging with vendors and fulfillment companies, and engaging the community with monthly updates.
- Successfully crowdfunded a project during an extremely competitive period of time, with organic social media posting, clever copywriting, good uses of assets, and engaging with other brands in a healthy ecosystem.
- Provided customer support for over 1000 customers, responding to comments and messages to help with any issues, leading to a positive atmosphere in Kickstarter Updates.
- Worked with influencers “The Casual Ones” to produce a YouTube video playing through the game as a group.
Social Media & Community Manager June 2021- March 2023
Secret Location (Hasbro), Toronto, ON
In few lines before the bullet points, summarize your main responsibilities using past tense and provide information about the organization.
- Launched NERF Ultimate Championship on Meta Quest 2 to Best Seller status, selling 10,000s of copies.
- Planned and created content for social media and marketing campaigns that grew social media followings from 100s into over 10,000 through thoughtful content that resonated with our community.
- Worked alongside Marketing Manager to manage a large marketing campaign including paid social media posts and working closely with dozens of key influencers across the globe, achieving impressions into the 100,000s.
- Aligned written copy with NERF’s brand guidelines, synchronized vision.
Barista and Waitstaff July 2023 – Present
The Porch Light, Toronto, ON
Barista and waitstaff duties for a small, community oriented bistro restaurant for both Lunch and Brunch shifts.
- Handled busy lunch and brunch rushes with one coworker, ensuring guests felt happy and were attended to promptly. Managed and taught multiple new hires in stressful, fast paced environments with grace.
Education
Post-Grad in Communications – Professional Writing, Centennial College
Internships: KITE at UHN, Outlier Games, and BadRez Games | Awards: The Peter Dickinson Award for 2020 2020 – 2021
Master of Arts in Philosophy, Toronto Metropolitan University
Presented papers at: SWPACA 2016, 2017, and 2018 2015 – 2018
Bachelors of Arts in Philosophy, King’s University College at Western University
Graduated with Honours 2011 – 2015